Website for a Landscaping Business: Maintenance and Design-Build
Landscaping is really two businesses sharing one truck: recurring maintenance that brings in steady money every week, and design-build projects that arrive in large lump sums a few times a year. A landscaper's website has to sell both at once — the reliable weekly service and the big backyard transformation — to two audiences who want very different things from you.
Most landscaping sites pick one and neglect the other, or blur them into a vague 'lawn and garden services' page that sells neither. The ones that work make each path obvious and give each audience the proof it needs.
11 questions · 30 seconds · no sign-up
Two Businesses, One Site: Maintenance and Design-Build
A homeowner looking for someone to mow every week and a homeowner dreaming about a new patio, retaining wall, and plantings are on different missions with different budgets. Give each its own clear path from the homepage — steady maintenance on one side, project work on the other — so neither has to wade through the other's content to find what they came for. A brief note on how each engagement works — a quick maintenance quote versus a sit-down design consultation for a project — sets expectations so nobody arrives expecting a five-minute price on a full backyard redesign, and the leads that reach you already understand which of your two businesses they're hiring.
Before-and-After Is Your Strongest Salesperson
Nothing sells a design-build project like the transformation itself. Real before-and-after galleries of patios, plantings, walls, and full yard makeovers let a prospect imagine their own space redone, and they justify the price in a way words never will. For a five-figure project, the portfolio is doing most of the selling before you ever quote. Grouping the galleries by project type — patios and hardscaping, garden design and plantings, full yard transformations — sends a prospect dreaming about one specific thing straight to the proof that they, and their yard, are in the right hands.
Recurring Maintenance Runs on Predictable Scheduling
The maintenance side lives on reliability, so the site should make signing up for a weekly or biweekly plan simple, and reassure the customer that you'll actually show up on schedule. Seasonal contracts, clear service tiers, and easy sign-up turn one-off mows into the standing routes that keep the crew busy and the revenue steady.
Service Area and Seasons Shape the Whole Year
Your work changes with the calendar and stops at the edge of your service area, and the site should reflect both. Spell out where you work and what you offer through the seasons — spring cleanups, summer maintenance, fall leaf removal, snow removal where it applies — so customers find you for the right service at the right time of year instead of assuming you don't do it. A simple seasonal calendar of what you do when also earns repeat work almost automatically, reminding existing customers that fall cleanup or winter services are coming before they think to look elsewhere. And laying out exactly what a maintenance plan covers — mowing, edging, bed care, fertilization, seasonal cleanups — means a homeowner knows precisely what they're signing up for instead of calling every week to ask whether something's included. Tying it all to your Google Business Profile, with the towns you serve spelled out, is what puts you in front of the neighbor searching for a landscaper this weekend.
Own the Site the Way You Own the Equipment
OKRA™ builds a custom landscaping site — split cleanly for maintenance and design-build, with the galleries and scheduling each needs — as a one-time project you own outright. No subscription, full code ownership, Certificate of Ownership at handover. Built once, for how a landscaping business actually runs across the year, and yours to keep.
A site that hasn't been touched since two seasons ago can be torn out and rebuilt to actually pull maintenance contracts and design-build leads. If you'd like an app to schedule crews or let clients request a walkthrough, OKRA handles that too. You settle up once, with nothing recurring draining the account in the slow winter months, and the whole build is planted in your name, transferred with a Certificate of Ownership.
11 questions · 30 seconds · no sign-up
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